I build custom web products

UX, frontend development and SEO strategy for companies that want to grow online.

Being online today doesn’t just mean having a website, but offering digital experiences capable of engaging, surprising and leaving a lasting impression. I design and develop custom digital products that combine creativity, technology and interactivity, created to tell a brand’s story in an original way and stand out in an increasingly crowded digital landscape.

Many companies invest in digital without achieving concrete results: websites that don’t convert, low-quality traffic, disconnected tools. The problem is not online presence, but the lack of a clear strategy.

Every project has unique characteristics and requires targeted choices

Digital strategy must be built around your needs.

Being online today is essential, but the real difference lies in how and why you choose to be there.
The point is not simply “having a website” or “opening social profiles”, but understanding which digital solutions are truly useful for your project and how to use them effectively. With my digital consulting and product development service, I start from a concrete analysis: I evaluate the context, observe the market and competitors, define clear goals and translate everything into a practical and sustainable strategy.

Whether you are just starting out in digital or feel the need to reorganize your online presence to achieve better results, I support you with a direct and clear approach. No unnecessary technical jargon: we work together to identify the right path, moving forward with method, awareness and direction.

I don’t just develop websites or digital solutions: I help you make strategic decisions about what to build, why to do it and what goals to pursue.

Tell me about your project

Who digital consulting is for

This service is designed for those who want to approach digital in a structured way, whether starting from scratch or evolving what already exists.

Companies looking to improve performance, visibility and conversions
Companies and startups that need to design and develop a digital product from scratch
Agencies seeking technical and strategic support on existing or ongoing projects
Professionals who want to build a solid and consistent online presence

Whether you are starting from scratch or have already invested in digital without achieving real results, the issue is not the tool, but the direction.

Where are you starting from?

Starting from scratch

You have an idea or a project but don’t know how to turn it into something concrete. You need to understand where to start, which tools to use and what direction to follow.

Let’s start with a consultation

I have a website but it’s not working

You already have an online presence but it’s not delivering results: few leads, low-quality traffic or users who don’t convert. Often the issue isn’t the website itself, but how it was designed.

Websites service

I want to level up

You want to start selling products or services online, or improve an existing e-commerce. You need a solid platform, designed to convert and grow over time.

E-commerce service

Tailored digital consulting and product development for every client

What can I do for you in digital?

From traditional websites to dynamic and engaging web applications, from interactive banners to animations built with Canvas, up to 3D experiences and mini-games developed with Three.js and JavaScript. Every project starts from a clear idea and is built from scratch, without templates or pre-packaged solutions.

Code becomes a creative tool, not just a technical one.
This approach makes it possible to transform complex concepts into simple and immediate interactions, capable of capturing attention and guiding users through a smooth and memorable experience. Whether it’s a digital campaign, interactive web content or an experiential product, the goal is always the same: to create something functional that stands out.

Each solution is designed taking into account context, audience and usage channels, combining design, performance and optimization to deliver concrete results without sacrificing creativity. Below are some of the digital products I can help you with.

Conversion-oriented websites and e-commerce

Not just websites, but tools designed to communicate value, generate leads and support business growth.

Websites service

E-commerce service

SEO & Performance Optimization

I optimize websites to improve search engine visibility and technical performance. I work on structure, content, and speed to increase traffic and conversions. I combine SEO and performance for measurable, real-world results.

Advanced Animations & Interactions

I develop with HTML5, Canvas, and JavaScript to turn complex content into engaging experiences. High-impact interactive content designed to boost engagement and brand memorability.

3D experiences and innovative projects

High visual-impact solutions for advanced digital projects, campaigns and experiential content.

Custom projects and tailored development

When standard solutions are not enough, I design and develop digital systems built around your specific needs.

iOS and Android applications

Design and development of hybrid (multi-platform) apps that can be published on Apple Store and Google Play.

Real experience, better decisions

Years of hands-on experience on real projects

Over the years I have worked on complex digital projects, including platforms with hundreds of thousands of users and high technical complexity. This allows me to approach every project with a complete vision: from strategy to execution, without losing sight of performance, scalability and business goals.

portfolio

My portfolio as a Freelance Digital Product Consultant collects a selection of projects I have worked on over the years. Some are ongoing, others have been delivered and handed over to the client. Some projects were managed entirely independently by interfacing directly with the client, while others involved teamwork within communication, marketing and/or advertising agencies.

They are very different projects that required various skills and often turned into real challenges, but they all share precision, creativity and passion.