It is not the usual shopping center, but an open-air commercial gallery in the heart of the most authentic Milan.
Design, UX Design, and Development of the interactive WordPress website for the Piazza Portello Commercial Complex, one of the most recognized and high-traffic shopping hubs in the city.
The project was carried out with a strong focus on the client's identity and prestige, with the goal of enhancing the commercial area and offering visitors a modern, engaging, and easy-to-navigate digital experience.
The website features an advanced interactive map that allows users to explore all the shops, filter them by category, and discover current offers and available services in real time.
We also developed an immersive virtual tour, designed to let users “visit” Piazza Portello from any device, exploring the commercial spaces and getting oriented within the area even before arriving in person.
The user experience was carefully crafted in every detail: intuitive navigation flows, responsive layouts, subtle animations, and a visual identity aligned with the brand—designed to increase engagement and improve digital interaction between the client and visitors.
The result is a modern, high-performing, marketing-driven website that effectively communicates the value and importance of a landmark shopping destination like Piazza Portello.