web project developmentDueruote Citroen C4 Cactus

Can a car have a DNA of Special? The irreverent Citroën C4 Cactus is ready to prove it, pushing its versatility to the extreme while maintaining its strong personality.

Project objectives

• Create a microsite dedicated to an automotive campaign
• Enhance the creative concept and Citroën brand identity
• Ensure high performance and fast loading times
• Deliver a smooth and engaging user experience

Custom development and brand experience

Within the digital department of Zampediverse S.r.l., I handled the development of a custom microsite for Dueruote, created in collaboration with Citroën, designing a tailored solution to meet specific communication and performance needs.

The project was built through a fully custom development approach, without using a CMS, ensuring maximum flexibility, control, and code optimization.

I managed the front-end implementation, page structure, and feature optimization, delivering a modern interface aligned with Citroën’s visual identity, with strong attention to visual impact and design consistency.

The user experience was designed to be smooth, fast, and engaging, focusing on usability, responsiveness, and overall performance across all devices.

Final result

The result is a modern, high-performance microsite designed to effectively communicate the project, enhance the creative concept, and strengthen the visibility of the collaboration between Dueruote and Citroën.