A.N.A. - Official Store

Associazione Nazionale Alpini (A.N.A.), founded in 1919, is based in Milan, is apolitical and non-partisan, and is made up of those who have belonged or belong to the Alpine Troops: Alpine soldiers, mountain artillerymen, sappers, transmitters, paratroopers and service members of the Alpine Troops.

I handled the design and full development of the (WordPress + WooCommerce) e-commerce website for the Associazione Nazionale Alpini, dedicated to the sale of their official products.

The goal of the project was to create a modern, reliable and intuitive platform capable of representing the Association's historic identity and values, while ensuring a smooth, secure and user-friendly shopping experience. I worked on defining the information architecture, developing the layout and delivering a clean, structured and easy-to-navigate interface designed to enhance every item in the official product catalog.

The website was built on WordPress with WooCommerce integration, following best practices in performance, security and technical SEO. I implemented custom functionalities, optimized the purchasing flow and refined each UI detail to ensure coherence with the institutional identity of the Alpini and alignment with their target audience.

The final result is a stable, fast and professional e-commerce platform that allows the Associazione Nazionale Alpini to efficiently manage their online store and offer supporters a single, reliable place to purchase official merchandise, while significantly strengthening their digital presence.