web project development
Lo Svapo del Marchese
Case study of a Professional website development project using Wordpress CMS, developed for Nextre S.r.l..
Client
Nextre S.r.l.-
Role
Senior Digital Product Consultant, Wordpress Specialist Technologies
Wordpress CMS
At Lo Svapo del Marchese, you can find everything you need for a complete and personalized vaping experience, with a wide selection of products and accessories.
Project objectives
- Create a conversion-oriented landing page
- Support marketing strategies and sales funnel
- Highlight key products
- Optimize performance, SEO, and user experience
Design, UX and landing page development
I handled the design, visual development, and implementation of the WordPress landing page connected to the WooCommerce e-commerce platform of Lo Svapo del Marchese, following a strongly conversion-focused approach.
The project was developed starting from target analysis and sales funnel definition, creating a clear, persuasive, and optimized structure designed to guide users toward action. The content hierarchy was carefully planned to improve readability and increase conversion rates.
The design was crafted to be modern and consistent with the brand identity, with a strong focus on mobile-first, loading speed, and technical SEO. The interface was optimized to deliver a smooth and intuitive experience across all devices.
Final result
The result is a high-performance and fully optimized landing page designed to support marketing strategies, improve conversions, and strengthen Lo Svapo del Marchese’s online presence.
