web custom project development
IKEA IT LightBox
Case study of a Professional website development project using HTML5 + CSS3, DoubleClick by Google, Javascript, developed for Zampediverse S.r.l..
Client
Zampediverse S.r.l.-
Role
uX Designer, UI Designer, Front-end Developer Technologies
HTML5 + CSS3, DoubleClick by Google, Javascript
A lightbox creative starts as an in-page ad and, after a 2-second rollover, expands at the center of the page. It is a high-engagement format available on the Google Display Network (GDN), designed to capture user intent and reduce accidental interactions.
Project objectives
- Develop a high-impact advertising format
- Maximize user engagement
- Ensure consistency with the IKEA brand identity
- Optimize performance and integration within the Google Display Network
UX, UI and custom lightbox development
Within the digital department of Zampediverse S.r.l., I handled the UX design, UI design, and custom development of the desktop lightbox ad created for the launch of the IKEA 2016 catalog.
The project was designed to deliver an engaging experience aligned with the brand, enhancing promotional content through a clear, intuitive, and visually impactful interface.
I worked on user experience structure, interface design, and technical implementation, integrating interaction logic based on user behavior to improve engagement quality.
Final result
The result is a modern, high-performance advertising format designed to increase interaction and effectively support the launch of the IKEA 2016 catalog, with strong attention to usability, performance, and ecosystem integration.
