IKEA IT - LightBox

A lightbox creative starts as an in-page ad. After a 2-second rollover, it expands at the center of the page. It is a high-engagement format available exclusively on the Google Display Network (GDN). Based on the traditional rollover expansion method, lightbox ads use pointer placement delay to better gauge the user's intention to interact with the ad, reducing unintentional mouse movements and interrupted expansions.

Within the digital department of Zampediverse S.r.l. (integrated communication agency, based in Carate Brianza), I handled the creation of the lightbox ad (desktop version) for the launch of IKEA's 2016 catalog.