Alexia (born Alessia Aquilani) is one of the most famous Italian singers abroad. Since her debut she has sold more than 5 million records worldwide; and has received 8 gold records and 2 platinum records. Her first single, "Me and You", that came out in 1995 was number 1 in Italy and Spain. A year later "Summer is crazy", "Number One" and "Uh la la la" were released: number-one hits all over Europe.
At Mediaengine S.r.l., the company in charge of developing the official website of the singer Alexia, I provided support for the technical analysis and project planning phase.
The activity focused on WordPress CMS consulting, with the goal of defining a solid, scalable, and brand-consistent technical structure.
I outlined the technical guidelines for the upcoming implementation phase, providing recommendations on site architecture, content management, and feature organization.
Special attention was given to usability, maintainability, and workflow optimization.
The result was a clear and well-structured technical foundation designed to support the effective and professional development of the singer’s official website.